Print Media VS Electronic Media
Media refer to different channels that are used to transmit, store and deliver data or some information from one place to another, one person to another as well as to the masses. This term is also used as mass media. The need for media rose from the fact that by nature human being loves to communicate themselves. So from ancient times, different civilizations developed different "mediums or media of communication. The ancient cave paintings, hieroglyphs, symbols, maps, and drawings are all the examples of how human beings communicated from time to time. The major forms of media used all around the world today are print media, electronic media. Print media contain materials that are available to us in printed form and which we can carry with us or we can simply say they are brochures, press releases etc. Books are the oldest medium among all the print media and they are still portable. The major types of print media are books, magazines, newspapers, newsletters, posters, one of the most widely used among all. These were the books that contributed to the development form of print media which gained popularity and became common in the 20th century all over the world, of libraries in medieval times across Asia and Europe. Magazines and newspapers are relatively new thus becoming leading medium of mass comb magazines The advent of newspapers and magazines greatly helped in the communication at the local, national as well as global levels during the last also centuries. It can also be said that these acted as agents of globalization to a large extent. They also helped in anti-colonial movements across the world. Electronic media imply to that form of media which can only be accessed by an electronic device. The largely used electronic media are radio television and internet. Radio is no doubt the oldest of electronic media. It came to the public in late 19th and early 20th century and within few years it became one of the daily items of use for it appeals to our visual as well as hearing senses. The visual appeal of television is perhaps
unparalleled to any mass media. Till now it remains the most popular mass media. With the introduction of World Wide Web (www) the internet also developed into a dynamic force in communication. According to Internet World Stats, there were more than 2.4 billion internet users on June30, 2012. The internets popularity as mass media is because of the fact that it enables one to access any and much information by just click of a button. It is also a two-way communication medium as it helps interacting face to face by the use of appropriate instruments and internet connection. Thus we can say that both print and electronic media have contributed greatly to the process of mass communication. Both have their respective advantages as well as disadvantages. But to neglect or ignore one for another would not be the ideal way because each form has its own significance. So, for its survival, the old media must make use of new techniques and technologies to upgrade itself and also try to keep intact its genuineness I which by no way is art easy task. But still, we can try. The production of thee-books, e-newspaper and internet radio are some of the successful efforts to assimilate the old with the new. Can be reached faster and can be made live. You can remain up-to-date in no time with the latest information and news. The main intent of any media is to pass information to public. Be it electronic or print media, the public needs to be aware of the news. Most of the people in daily lives start with print media and gradually, as the day passes by, switch to electronic media. Write a short composition about Society and Students'.